Essay Tourism Malaysia

PUTRAJAYA, 13 May 2016 – A total of 16 students from upper primary and lower secondary schools were announced as winners of last year’s Tourism Malaysia Essay Competition, during a prize-giving ceremony at the Putrajaya International Convention Centre (PICC) today.

The first prize winners of both categories received RM2,000, followed by RM1,500 for winners of the second prize, and RM1,000 for the third prize. The schools of the top three winners also received RM500 and a certificate. Besides that, a total of ten participants from both categories took home RM250 as consolation prizes, while their schools received a certificate each.

The Director General of Tourism Malaysia Datuk Seri Mirza Mohammad Taiyab presented the prizes and certificates to all the winners and representatives from their schools (please refer to the attachment for the list of winners).

The essay competition was organised by Tourism Malaysia last year from 20 October to 31 December, in conjunction with the Malaysia Year of Festivals (MyFest) tourism campaign. It was in collaboration with Astro Digital Publications, who promoted the competition in its publication, the ’Oh My English’ Workbook. The workbook, published four times a year, is used by many schools to teach the English subject. Its fun, comic-book style presentation, along with the use of popular characters from the ’Oh My English’ television comedy series, provided the perfect platform for tourism awareness among students.

The competition aimed to raise awareness and educate the students from primary and lower secondary schools on the importance of the country’s tourism industry. Besides that, it also aimed to promote the country’s tourist attractions and destinations to students and cultivate the habit of travelling in their own country.

MyFest 2015 was a continuation of the successful Visit Malaysia Year 2014, emphasising on the various festivals celebrated by the country’s multicultural society. A total of 25.7 million tourists visited Malaysia during the campaign, contributing a revenue of RM69.1 billion.

Both tourism campaigns are key drivers towards achieving the country’s target of 36 million tourist arrivals and RM168 billion in receipts by the year 2020, as outlined in the Tourism National Key Economic Area or NKEA.

ENDS

For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourismmalaysia.gov.my/

MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2015, Malaysia registered 25.7 million tourist arrivals and RM69.1 billion in receipts.

Through the Tourism NKEA (National Key Economic Area), collaborative efforts between the Ministry of Tourism and Culture, other Government agencies and the private sector have been enhanced to help secure Malaysia’s position as a leading tourist destination and achieve the country’s target of 36 million tourist arrivals and RM168 billion in receipts by 2020.

The targets set under the Tourism NKEA will be achieved through the implementation of twelve Entry Point Projects (EPPs) clustered under five themes: Affordable Luxury; Nature Adventure; Family Fun; Events, Entertainment, Spa and Sports; and Business Tourism.

Press contact:

Media Relations Unit:

Shukri Hanafiah, Senior Deputy Director, Corporate Communication Division
Tel: +603-8891 8767
Email: shukrihanafiah@tourism.gov.my

Editorial Unit:

Anis Rozalina Ramli (Ms), Senior Editor, Corporate Communication Division
Tel: +603-8891 8759
Email: anisramli@tourism.gov.m


Tourism Industry: Tourism in Malaysia Essay

700 Words3 Pages

Tourism in Malaysia started from the 1960s and it is one of the new forces in the economic sector but the growth was slow. Then, a tourism master plan was added into the Second Malaysia Plan during 1971-1975 and this marked the beginning of tourism as the country’s economic contributor that has become the second highest foreign exchange earner for the country after the manufacturing sector (Robiah S., 2007). In the early growth of the industry, Visit Malaysia Year (VMY) is a major tourism event was launched by the Ministry of Culture, Arts and Tourism (MOCAT) in the 1990s that it was extended to include other attractions. The major markets for Malaysia tourism are the neighbouring ASEAN countries, China, South Korea, Japan, India,…show more content…

Tourism in Malaysia started from the 1960s and it is one of the new forces in the economic sector but the growth was slow. Then, a tourism master plan was added into the Second Malaysia Plan during 1971-1975 and this marked the beginning of tourism as the country’s economic contributor that has become the second highest foreign exchange earner for the country after the manufacturing sector (Robiah S., 2007). In the early growth of the industry, Visit Malaysia Year (VMY) is a major tourism event was launched by the Ministry of Culture, Arts and Tourism (MOCAT) in the 1990s that it was extended to include other attractions. The major markets for Malaysia tourism are the neighbouring ASEAN countries, China, South Korea, Japan, India, Australia and United States. This event was a huge success which more than 7 million international tourist arrivals were recorded with a growth of 53.6 per cent. Moreover, the slogan ‘Malaysia Truly Asia’ is a large advertising campaign sponsored by the Malaysian government which is internationally recognized as a uniquely Malaysian brand to promote tourism in Malaysia. The Malaysian tourism industry had faced with several challenges such as the unstable world economics, politics, SARS and challenge posed by the other ASEAN countries competing to draw tourists had initiated Malaysia to set its own strategy in diversifying the tourist attractions. However, according to the Malaysia Tourism Promotion Board (MTPB), which called Tourism Malaysia

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